MATTA's objective is to promote the interests of the travel and tour industry in Malaysia. MATTA works closely with the Ministry of Culture, Arts and Tourism (MOCAT) as well as Malaysia Tourism Promotion Board (MTPB), help organise fairs, seminars, convention and workshops both to create public awareness of the tourism industry as well as to benefit its members.
The Sabah Tourism Board, generally known as Sabah Tourism, is an agency of the Sabah State Government operating under the purview of the Ministry of Tourism, Culture and Environment. Sabah Tourism’s primary responsibility is the marketing and promotion of tourism for the State.
Sabah Tourist Association was established on 26th November 1963 and officially registered with ROS 16th March 1966, with (Registration No # SAB 151) hence according to record, STA is the oldest tourism NGO in Sabah. We are entering our 35th year in Sabah.